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      <image:title>V1 Super.com // Referrals</image:title>
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      <image:title>V1 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Rapid unmoderated usability testing to better understand the Referrer</image:caption>
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      <image:title>V1 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>The “Referred user” experience as a journey map. Click for larger version</image:caption>
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      <image:title>V1 Super.com // Referrals</image:title>
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      <image:title>V1 Super.com // Referrals</image:title>
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      <image:title>V1 Super.com // Referrals</image:title>
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      <image:title>V1 Super.com // Referrals</image:title>
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      <image:title>V1 Super.com // Referrals</image:title>
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      <image:title>V1 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>The “Referrer” experience as a journey map. Click for larger version</image:caption>
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      <image:caption>Rapid unmoderated usability testing to better understand the Referred user</image:caption>
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      <image:title>V1 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>V1 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>V1 Super.com // Referrals</image:title>
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      <image:title>V2 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Rapid unmoderated usability testing to better understand the Referrer</image:caption>
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      <image:title>V2 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>V2 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>V2 Super.com // Referrals - Competitive analysis</image:title>
      <image:caption>Validated commission-based incentive model Narrowed design choices for 2-sided experience Identified industry best practices</image:caption>
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      <image:title>V2 Super.com // Referrals</image:title>
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      <image:title>V2 Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Both the Referrer and Referred experiences as journey maps</image:caption>
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      <image:title>V2 Super.com // Referrals</image:title>
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      <image:title>V3-Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>V3-Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>V3-Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>V3-Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>V3-Super.com // Referrals</image:title>
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      <image:title>V3-Super.com // Referrals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>super-referrals-v4 (punchy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>super-referrals-v4 (punchy) - Competitive analysis</image:title>
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      <image:title>super-referrals-v4 (punchy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>super-referrals-v4 (punchy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>super-referrals-v4 (punchy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <lastmod>2025-04-06</lastmod>
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      <image:title>Super // Nav Redesign</image:title>
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      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Super // Nav Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5692f19b69492ec8d74775d1/1670388218100-3UQCLLE9ACAKX11FGPM7/customer-journey-mapping-synthesis-existing.png</image:loc>
      <image:title>Super // Nav Redesign</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5692f19b69492ec8d74775d1/789d2097-0dfe-483a-94cd-87f2be968d61/LIP-desktop.jpg</image:loc>
      <image:title>Super // Nav Redesign - Make it stand out</image:title>
      <image:caption>Early iteration of “hub” page on desktop web for benefits and to launch into onboarding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5692f19b69492ec8d74775d1/1669954290896-8YC2EPHNIOPREHX26IKC/sofi-plus-in-situ.png</image:loc>
      <image:title>Super // Nav Redesign</image:title>
    </image:image>
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